Zdravnitsa-2014

XIV International Scientific Congress
“Strategic Importance of Russia’s Resorts in Preserving and
Restoring the Health of the Population”

As part of the All-Russian Forum, the following are held:

Scientific and practical sections (round tables, plenary sessions, symposia, seminars):

  • Phasing of restorative treatment and medical rehabilitation: follow-up treatment – tasks and prospects, interdepartmental cooperation;
  • Organizational and legal forms of development and effective management of the Russian sanatorium and resort industry, key stages in the formation of an innovative development strategy for sanatorium-resort and health-improvement enterprises;
  • Restorative and resort medicine, medical rehabilitation, sports medicine: achievements, prospects, global trends, technologies, equipment;
  • Training and retraining of personnel in the field of medical rehabilitation, health improvement, restorative and resort medicine, service, hospitality;
  • Modern health-improvement technologies: spa, wellness, fitness technologies, global anti-aging trends, therapeutic and health tourism;
  • Business context of the development of the Russian resort industry: international experience and globalization, development strategies, ways to improve efficiency, business process management, specific features of the sanatorium-resort complex as an object of management;
  • Client-centered approach in balneology and restorative medicine: marketing and advertising, service, nutrition, leisure, consulting, medical management.

BUSINESS CONGRESS: “Modern Organizational and Legal Forms of Development and Effective Management of the Sanatorium-Resort Industry”

including a Round Table on State Regulation of Sanatorium-Resort Activities, a Round Table on Investment Policy, an Investment Fair, and a Meeting of the Expert Council for the Development of Restorative Medicine and Resort Affairs of the Health Committee of the State Duma of the Russian Federation.

EXHIBITION OF ACHIEVEMENTS OF THE SANATORIUM-RESORT INDUSTRY
“Natural Healing Factors, Treatment Methods, Rehabilitation and Health Improvement
in Sanatorium-Resort Institutions”

– Mineral waters, therapeutic mud – Diagnostic, therapeutic and auxiliary equipment – Physiotherapy – Equipment and technologies for clima-, balneo-, and mud therapy – Massage – Exercise equipment and inventory – Thermotherapy (bathhouses, saunas) – Reflexology – Mechanotherapy – Therapeutic physical training – Manual therapy and traditional medical technologies – Therapeutic and preventive nutrition – Anti-age technologies and products – Cosmetology and aesthetic medicine – Spa and wellness – Resource-saving and environmentally friendly technologies – Technologies for promoting a healthy lifestyle – Sanatorium equipment – Pharmaceuticals and dietary supplements – Computer and information technologies – Beach equipment – Furniture – Swimming pools – Fitness rooms – Catering equipment – Clothing – Advertising – Transport – Ticket sales – Medical and social insurance – Design, construction and landscaping of sanatoriums – Medical management, technological design – Training and retraining of personnel – Consulting – Medical and resort literature.

EXHIBITION CONTEST
OF THE ALL-RUSSIAN FORUM “ZDRAVNITSA-2014”

The winners of the exhibition participants’ contest in each category will be awarded the “Gold” and “Silver” Medals of the All-Russian Forum “Zdravnitsa-2014”, Diplomas, and Special Prizes.

CREATIVE CONTEST
OF THE ALL-RUSSIAN FORUM “ZDRAVNITSA-2014”

is held among sanatorium-resort and rehabilitation-restorative organizations, as well as organizations related to the sanatorium-resort industry, with the aim of identifying and recognizing the most talented and creative employees, followed by awarding the winners.

VARIOUS CULTURAL, ENTERTAINMENT, AND EXCURSION EVENTS organized by the Administration of the Altai Krai for Forum participants.

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